We didn’t reinvent the bean—nature already nailed that part. We just stopped cutting corners. We work with 5th-generation Guatemalan farmers who actually care about what they grow. We roast it right—not too light, not too dark. Then we freeze-dry it without killing the flavor or soul. The result? Real coffee. Instant. Tastes like it came from a French press. Packs like a granola bar. Works anywhere.